Strategic Communication as Planned Behavior (SCaPB)

Underlying our survey work is an argument that science communicators’ choices about communication goals, objectives, and tactics represent behaviors. Read more.

This suggests that they can be studied by exploring the degree to which a potential communicator believes a specific choice is likely to be beneficial (and not harmful), is normatively acceptable, and feasible given skills and resources. To learn more, see our publications.

For a full discussion, see: